Top 5 Reference Apps on iOS in New Zealand Q4 2021

Throughout Q4 2021, the top 5 reference apps on iOS in New Zealand showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

Ancestry: Family History & DNA had a fluctuating revenue, peaking at approximately $1.1K in the week of November 22. Downloads were relatively stable, with a slight dip in early December, reaching around 46 in the week of December 13. Active users saw a mild decline from 335 in late September to 307 by the end of December.

MyHeritage: Family Tree & DNA experienced significant revenue spikes, notably hitting around $1.2K in early November and mid-November. Weekly downloads remained steady, with minor fluctuations, peaking at 144 in mid-November. Active users showed a downward trend from 908 at the end of September to 664 by the end of December.

Glorify | Prayer & Devotional saw its revenue peak at $524 in early October, followed by a general decline, hitting a low of $51 in the week of December 20. Downloads were highest in mid-October at 243, with a subsequent decrease, bottoming out at 72 in late December. Active users, however, showed an upward trend, growing from 1200 in late September to 1661 by the end of December.

Voice Translator: AI Translate had a notable revenue peak of $472 in mid-October, with a gradual decline to around $92 by the end of December. Downloads were consistent, reaching a high of 277 in the final week of December. Active users increased from 232 in late September to 359 by the end of December.

Translate Now - AI Translator saw revenue peaks at $308 in mid-December, with fluctuating but generally lower figures throughout the quarter. Downloads were highest in mid-November at 176, with a dip to 74 in the last week of December. Active users decreased from 687 in late September to 583 by the end of December.

For more detailed insights and data, visit Sensor Tower.